- Consider the number of responses you need.
- Write survey questions.
- A binary answer (e.g. yes/no or agree/disagree)
- A scale (e.g. a Likert scale with five points ranging from strongly agree to strongly disagree)
- A list of options with a single answer possible (e.g. work department)
- A list of options with multiple answers possible (e.g. workplace activities)
- Order and categorise the questions.
- Test the survey before you send it to everyone.
- Tell people upfront how long the survey will take and when they need to give their answers by.
- Collect and analyse the answers.
The survey questions should be as clear and precise as possible. Make sure your questions are phrased neutrally, with no bias towards one answer or another.
Think about what kind of questions will be most useful for your research objectives.
Closed-ended questions give a predetermined set of answers to choose from. They provide you with numerical data that can be statistically analysed to find patterns, trends, and correlations. A closed-ended question can include:
Open-ended questions have no predetermined answers to choose from and respondants write in their own words. You get much richer data but they can be more difficult to analyse, especially if you have a high number of responses. They also require more time from respondants, and are likely to reduce the number of people who complete the survey.
Start with easy, non-sensitive, closed-ended questions that will encourage the respondent to continue.
If the survey is long, or covers different topics or themes, then group the questions together by subject. Provide clear instructions and headings to help respondents understand the survey and make it easier to follow.
Ask a few people to try the survey before you share it widely. This will make sure there are no technical issues, and also that the questions and ordering are clear and understandable.
Doing Survey Research | A Step-by-Step Guide
Survey research means collecting information about a group of people by asking them questions and analyzing the results. To conduct an effective survey, follow these six steps: Determine who will participate in the survey Decide the type of survey (mail, online, or in-person) Design the survey questions and layout Distribute the survey Analyze the responses Write up the results Surveys are a flexible method of data collection that can be used in many different types of research.
6 Steps To Conducting An Online Survey | SmartSurvey
The anonymity that the Internet provides makes it the ideal environment for asking your customers what they really think about your business, product, or service. An online survey can reveal customers' true opinions, as well as enabling them to share ideas with you in a safe and comfortable environment.